Uro Gruul was a crime lord of significant influence and power in the Outer Rim systems across which he operated. Whilst not capable of directly opposing the power of various significant Hutt cartels or other crime syndicates, as an independent operator his reach was impressive.
Those in his employ were largely drawn to him thanks to his personal prowess and skill, much of which rested upon a number of inconsistently-told rumours and legends, some of which was certainly true but most of which varied far too much to be accurate.
Gruul was a short, stocky Snivvian whose porcine features were somewhat crude, and his manner was consistent with this appearance. Rarely one to indulge in formality, he spoke straight and clear about his intent and his expectations. Gruul insisted upon opinions being based upon outcomes rather than intent, and did not accept excuses for failure - his opinion of anyone who failed him simply declined.
This was generally accepted as a symptom of his own need to take action by his own hand, and to expect the same of himself as he did of others. Uro Gruul was very much a leader who led by example, for an orator or tactician he was not. While he cleverly engineered the Crisis at Veloma and the corresponding power shortage in the sector - hoping to exploit this crisis by offering his own resources as a replacement - he did not anticipate that the deal would be discerned, infiltrated and ultimately intercepted by his great rival, Sorrek of Nath.